Sridurga has emerged as one of the most popular names among Odisha's fashion-conscious men and women and all those looking for the latest in men's fashion, women's stylish garments, and cute kids' clothes. Decades of being in the fashion business have transformed Sridurga from being just a store or a showroom to a brand in itself. Today, Sridurga caters to thousands of loyal shoppers through its 10,000 sq.ft showroom at Ashok Nagar, Janpath. However, the company does harbor the desire to traverse beyond Bhubaneswar and is determined to serve all of Odisha and the other states of India.

Through its 20,000 sq.ft.warehouse facility in Berhampur, Sridurga caters to the fashion needs of its customers. From wedding garments for both bride and groom to clothes for all special days and everyday purposes.

Sridurga happily supplies everything the men and women of Odisha need to stay fashionable and comfortable.Sridurga’s rich collection of beautiful dresses and evening gowns for women and party wear for men has made it a preferred choice among customers looking for fashionable garments for parties . It also has an enticing collection of sarees, salwar kameez, kurtas, and sherwanis that draw many customers searching for eye-catching traditional wear.
The 'brand' has undoubtedly emerged as a one-stop-destination for readymade garments in all categories for the people of Odisha. It is Sridurga's motto to continue in its path of excellent services with unswerving dedication, for years to come.

Vision

To be a national leader in the retail business by providing world-class services in making available quality fabric and lifestyle products at a reasonable cost to customers while offering them a satisfying and enjoyable shopping experience.

Mission

To create and nurture an environment conducive to trust, openness and innovation.
To provide optimum value to customers’ money and respect consumer rights.
To lead through expansion of existing business, diversification, exploring new possibilities and entering into new ventures.
To build a skilled workforce by investing in human development.
To achieve sustainable and unhindered growth in all aspects of the business.

A Journey to Remember

Decades have gone by since the day Sridurga first opened its doors and welcomed the people of Odisha. But what has remained unchanged is the passion to offer people only the best both in quality and in service. It is this passion that has fueled Sridurga’s journey since 1945 and inspires everyone associated with Sridurga even today.