To be a national leader in the retail business by providing world-class services in making available quality fabric and lifestyle products at a reasonable cost to customers while offering them a satisfying and enjoyable shopping experience.
To create and nurture an environment conducive to trust, openness and innovation.
To provide optimum value to customers’ money and respect consumer rights.
To lead through expansion of existing business, diversification, exploring new possibilities and entering into new ventures.
To build a skilled workforce by investing in human development.
To achieve sustainable and unhindered growth in all aspects of the business.
Decades have gone by since the day Sridurga first opened its doors and welcomed the people of Odisha. But what has remained unchanged is the passion to offer people only the best both in quality and in service. It is this passion that has fueled Sridurga’s journey since 1945 and inspires everyone associated with Sridurga even today.